Choosing The
Right Domain
The right domain name can make or break your online presence
but don’t worry, we’re here to help you!
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Why Do I Need A
Domain Name
It is your Digital Address. Like a house address, you need it so people can find you. Gives you Independence from your brokerage/company to choose things that are right for you. If you choose to move companies or cities, having your own domain name makes you portable. Allows you to earn SEO! If you want to be found, you have to do some SEO to get there. Gives you the ability to create custom email addresses (yourname@yourdomain.com).
Your Name vs. Area Based
What Should My Domain Name Be?
A common question often asked! A lot of real estate agents quickly lean towards using their name or company name as their primary domain name. The worry about utilizing this methodology is that, a potential visitor would need to know your name in order to begin making an impact on search engines.
We recommend going with area specific domains if you do not have a well-known name already in your area. Including area names as keywords in your domain name, you have a better chance of being found on Google.
SEO
Search Engine
Optimization
One singular domain will have the opportunity to earn Search Engine Optimization for your website…so this should be the domain that best represents your brand and your site’s purpose. If you’re wanting to buy more than one…go ahead! But any additional domains should be forwarded to the primary domain and will not end up being listed in Search Engine results. Great options for additional domains would be any add other spellings or abbreviations of the primary domain purchased.
Time To Buy
Do's and Do Not's
Do
- REGISTER A .COM ONLY
- MAKE IT EASY TO REMEMBER
- BUY COMMON MISSPELLINGS
- REGISTER FOR 2+ YEARS
Do NOT
- REGISTER A .NET, .ORG, .REALTOR
- REPLACE NUMBERS FOR LETTERS
- USE DASHES
- PAY FOR PRIVATE REGISTRATION