The Proof is in the Analytics Pudding

If you’re like many business owners, your website has morphed over the years… it may not be as organized as it was in the past, or as up-to-date as you’d like.  But is your website doing what you want it to do?

Take a look at this website we launched Friday.

This site has been around for more than a decade and has a large amount of traffic.  As we can see by the numbers above – 8 out of 10 visitors leave the website without clicking on a single link.  The average visit is under 1 minute and the average visitor visits 1.34 pages.

Here is the data for the first few days after launch.

The bounce rate is cut nearly in half- the time on site has increased by 700% and the pages per visit increased by nearly 10 times!!!

What would happen if you doubled the stickiness of your website?  Increased the number of pages your average visitor went to 10 times over, and kept your visitor on your website 7 times longer?  Wouldn’t that make an impact on your business?

Something to think about!