Design has had a powerful impact on everything from products to websites during the last couple of decades. Going beyond what can be seen, design can be thought of as an additional communication medium. It allows perceptions to be shaped without saying a word. Great design is as simple as it is intuitive. But, what exactly is the impact of design in business?
Why Design Matters
According to Adobe, companies that focus on design have outperformed the S&P Index by 219% during the last 10 years. This means that businesses big and small can reap the same benefits by putting design first. But, these benefits will only be apparent if companies fully commit to this approach. With design emerging as a competitive advantage, businesses that lead with design are already seeing the rewards. Walk into any Target location and this design first approach is clear. Target can get away with charging more for products because of their emphasis on design.
Design creates an identity
A company’s design aesthetic is as important as it’s customer service. From the choice of colors, to the use of imagery, every element comes together to form the foundation of a company’s brand. This identity allows businesses to attract the right customers and communicate a lot about the company before a single transaction takes place. When done right, businesses can rely on their branding to help attract new customers.
As more people turn to the web, designing a great web experience has become the central focus for many companies today. Companies need to build fluid and visually appealing websites that work well on everything from desktops to mobile phones. Design engages visitors, increasing traffic and keeping visitors on site longer. Each element on a well-designed website should have a purpose and drive visitors to take action.
Large and small companies alike are already proving that design matters today more than ever. Companies that are able to incorporate design first ideology will have the greatest competitive advantage in the digital age.