Outsourcing Your Content in 3 Easy Steps

You’ve finally managed to hit the big time. You’re running a successful site, people love your content, and you’re turning a profit on what you post. The only problem is you’ve just completely run out of ideas for what to do.

Writer’s block is a painful yet inevitable part of making content, both professionally or otherwise. If you’re just writing for fun it’s not that big of a deal, but when you’ve got a website to think about with users expecting regular content, that’s where things start to get dicey. If you can’t think of something soon, who knows what might happen?

Luckily, there’s several ways you can buy time while you wait for the creative juices to get flowing again. The method we’re going to discuss today is outsourcing.

Just like people outsource the production of goods, you can outsource the content creation on your site by hiring others to write for you. It’s a simple and effective process that gives you plenty of time to catch up when you’re not able to stay on top of your posting.

How do you do it? Just follow these three easy steps to learn how to outsource your content and you’ll be back in the game in no time at all.

Step 1: Find a Writer

You’re not going to get much writing done if you don’t have someone to write for you. This is easier than it sounds given the high number of freelance writers floating around the web looking for work. It’s all a matter of finding one that suits your needs.

For starters, you can try connecting with a writer directly through a personal blog, a website, or a professional social media page. Sites like Craigslist are a great way to put up ads to let people know you’re looking for a writer to work with you, too. There’s also websites like Verblio that do the hard work of getting in contact with writers for you, potentially opening you up to loads more people than you’d otherwise find.

Regardless of the route you choose to take, having a good idea of what a writer can do either through samples, resumes, or work submitted is helpful in determining whether you want to make use of their services or not.

Step 2: Send Instructions

Once you’ve successfully gotten a writer on board, you’re already halfway there. After that, it’s all about figuring out what kind of content you want them to write for you.

The best way to get the best content out of your writers is with clear, concise instructions. Whether you have an idea of what you want them to create for you or plan to let them take the reigns and submit their own ideas, it’s necessary to provide a guideline with information on your website, topics normally covered, stylistic requirements, and any other important details you can think of to avoid wasting your and your writer’s time with sub par content.

You could also include any links you want them to put into their content, though some prefer to do that themselves with the finished product.

Step 3: Pay Them

Now you’ve got a shiny new piece of writing polished to perfection just waiting to be published. All that’s left to do is to pay your writer for the work done. While it may sound like an obvious point, it’s astounding how many people want to complicate the process.

If you contacted a writer directly, you most likely settled on a price per word during negotiation. Depending on the writer, this could range anywhere from 3 to 8 cents per word, though it entirely depends on the person you’re contracting. Websites like Verblio have a set rate per piece that’s paid to writers with the client paying slightly more than what they get due to the site itself taking a cut via a subscription plan. How much this is will depend entirely on the website you.

In general, if you’re the one making an ad requesting a writer, it’s a good idea to have an idea of how much you’re willing to spend in advance. Additionally, if you’re asking for large amounts of content, don’t act surprised when the bill ends up being similarly big.

Final Thoughts

Follow these three steps to effectively outsource your writing content. Not only is outsourcing a great way to help keep your website afloat when you can’t produce the content for it yourself, it’s also a vital tool in making connections within the world of freelance writers. People you hire to outsource could even become full time employees in the future so long as you keep your relationship good.

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