Businesses across all industries are now jumping on the Facebook Page bandwagon to establish their online identity, and your company may need to follow suit. As more of your prospects and existing customers become avid Facebook users, having a Facebook Page can help you connect with a whole new group of people and establish some positive relationships. Facebook Pages for businesses are free, and in most cases, take less than an hour to set up. You can even customize your page to include your logo and banner, and create a custom “landing” tab page to highlight a special promotion, sweepstakes or other marketing message.
Here are five reasons why your business needs a Facebook Page:
#1: Keeps Your Business on “Top of Mind”
Since updates to your Facebook Page get pushed out to your fans’ News Feeds instantly, you can indirectly market your business and links to your website – and all for free. Doing this consistently will help to keep your company and brand at “top of mind” for many of your prospective clients. When a client is ready to buy, they may be more likely to get in touch with you just because you’re easily accessible within a few clicks!
#2: To Improve SEO
Google does index Facebook Pages fairly quickly – just make sure you set the settings to “Public”. This can help you capture top listings for certain keywords and phrases on Google, and makes it easier for prospects to find you.
#3: Free Indirect Marketing
If you struggle with reaching out and connecting to your target market, you can use Facebook Pages as an indirect marketing tool to generate business. People don’t like to be bombarded with advertising or marketing messages through email or even direct mail on a regular basis. Fortunately, the psychology behind Facebook marketing is a little different. Your fans have opted in to hear from you. Many will be happy to hear about a special offer, news or your latest blog post.
#4: Fans Can Check In to Your Business
When you have a brick-and-mortar business that attracts foot traffic and relies on in-person sales, some customers may want to “check in” to your establishment using the Facebook Places feature. When they do this, they are sharing their current location – and your business name with the linked Facebook Page – with all of their Facebook Friends. It’s free advertising for you and can help to further establish your online presence.
#5: Builds Customer Loyalty
Staying connected with current and future customers with a Facebook Page can help to open up the lines of communication and also make you appear more accessible. Accessibility is key when it comes to marketing and branding. After all, customers are more likely to do business with someone they can reach easily and someone they can trust. Be consistent with your Facebook updates and find ways to generate buzz about the latest happenings. Interact with people who post comments on your Facebook Page so that you can build some positive relationships. These relationships may be critical for building your client base now, and in the future.