Content forever has a place on the internet. Once you’ve published a blog post or page, the possibility of search engines recommending it never ends.
However, sometimes it can be difficult to find new topics to write about because it feels like you’ve already “done it all.” Well, thankfully, you’re not alone in this. Others have made habits of repurposing their content and have seen great results.
Syndication is taking content that you’ve already published on your own site and giving other parties permission to repost it on their sites. Third parties can repost some or all of the syndicated content, but it is typically an exact copy.
Unlike duplicate content, however, syndicated posts always link back to where the article was originally published to give credit. Usually, the places you might choose to syndicate to have as large, or many times larger, the size audience you have on your own website.
Stretch out what you already have
Have some very successful blog posts or ones that you feel passionate about? Well, that content is worth building on. Below are 5 different ways to impact new audiences and create opportunities to be found on search engines. SEO galore!
- Pull out key statistics or talking points to post on social media and use the headlines for Twitter, with more in-depth thoughts used on Facebook.
- Host a webinar or Google Hangout to discuss your blog post.
- Make the audio transcription of your webinar or Hangout available – kind of like a Podcast.
- Publish an FAQ with your answers, if your webinar or Hangout received questions.
- Upload a recording of the webinar on YouTube.
Offer the content in different forms
Putting your content into different forms to be available, meaning that it makes more sense for your readers that are in varied areas of the sales process. Give these ideas a try.
– Post to Slideshow
Break your blog post into quick, easily-digestible pieces and touch on them throughout a slideshow. This is especially easy if you divided your blog post into separate key points by way of headers. Use each of these key points as a separate slide. This is a great way to share your content in a new manner. Give SlideShare a try for this option.
– Post to Infographic
While infographics are a more design-heavy option, it definitely is a fun choice. I personally love pinning and sharing infographics from sites like Pinterest. They’re informative and easy to read. Also, infographics give the ability to take something very complicated and break it down into pictures, making it much easier to understand.
– Slideshow to Infographic
If you’ve taken the time to make a blog post into a slideshow, making an infographic has become much simpler. Everything has already been broken down. You can also look at this in the opposite direction, as well. Infographics make creating a slideshow quite easy.
– Infographic to Motion Graphic
Motion graphics are videos that work much like infographics, presenting short-form, snackable content in an engaging way – but, because they’re animated, they have different sharing potential. Motion graphics have a quick ability to go viral.
Visual content to Pinboard
If you’re using a lot of images within your blog posts, Pinterest is a great place to focus your sharing. I recommend creating boards based on topics and pinning your own posts and information there. It’s amazing how fast things spread on this social network.
Create an eBook or ‘White Paper’
Find yourself returning to the same topic numerous times? Well, maybe you have enough information to warrant creating an eBook or White Paper to offer to your visitors. Offers such as these are commonly associated with landing pages and give the ability to capture leads prior to giving the interested party access. Both of these have become key pieces in content marketing.
As it is probably a given, social media is one of the biggest ways to repurpose or bring life to your older blog posts. You can share the same article endlessly with different statuses to allow wide-spread interest to it. Remember that social media users respond differently to content depending on where it is posted. Twitter users expect a different approach than Facebook users do. Try to avoid posting the exact same wording across the board, it will be noticed.
I hope this post has assisted you in some options for how to bring new life to your older blog posts. Those “oldies but goodies” deserve just as much attention as any of your newer posts. Let us know how these go for you!