Google’s New Mobile-Friendly Algorithm

OK, Okay- that may have been a cheap way to call attention to this post, but now that you’re here let’s talk about what changes are happening with Google tomorrow and what they really mean to you.

What is Google doing?

Google is favoring mobile-friendly websites in the search results pages on mobile devices, and penalizing websites that it deems to not be friendly to mobile devices.  *** this only impacts searches on google on mobile devices, desktop searches are not going to be impacted by this change.

Why is Google doing this?

More and more website visits and searches are being done on mobile devices such as smart phones and tablets and many websites have a completely frustrating if not unusable mobile experience.

What does this mean for my website?

That really depends on how your website is ranking now.

If were completely honest with ourselves, most of our websites are not highly-ranking, so you’re really not losing anything going from page 100 to page 200 in the SERPs (search engine results pages).  I mean have you ever clicked to page 2 or 3 when you’re Googling on your mobile device?   You’d be much better served creating more content than losing sleep over this change to the algorithm.

If you do have a highly-ranking website  and your site wasn’t mobile friendly, you were likely annoying your website visitors anyway.  When they got to your website they had to pinch and zoom, and likely had a frustrating experience.  So, you may see a drop in traffic but I don’t think you’ll see a dramatic decrease in leads with this change.

In either case you should evaluate where you stand in the rankings, watch your analytics to see how your site is impacted.  If it is in your budget – upgrade your website to be responsive.

How can I check if my website is mobile-friendly?

Just visit the Google Mobile Friendliness test here.

What happens if my website is not mobile-friendly?

Give us a call or fill out the quick contact form to the right or the one in the footer- and we will help you find the best strategy to make sure you’re getting the most from your website on mobile devices.

In conclusion, there has been a lot of sensationalist hype over this change to Google’s rankings.  My advice follows the same pattern it usually does— evaluate your specific situation, don’t react without perspective, and take your time to make a rational decision for the best interest of your business.