Logo Design Tips

At BrandCo, We treat your business as our own! In doing so, we take pride in providing helpful design suggestions to all of our clients. The following is the first list of many Design Tips & Tricks we will be sharing with our valued clients:

Logos Design Tips


Say less, mean more.

When it comes to your business name it can be tempting to put everything out there. You may want to use “The Johnathan Doe Real Estate Consultants” or something to this effect – Don’t! When it comes to the name of a business it should be short and sweet. It is vital to have a name that people can both remember and spell easily. Your clients could hear your name in passing or drive by a yard sign without stopping, and trust me when I say you want to make it memorable. People these days get information thrown at them from every direction and attention spans are shorter than ever. Make sure your business stands out from the crowd even with just a glance.

Thinking outside of the box.

Clients all the time tell us they want to have their logo spell out exactly what they do everyday. Although this seems necessary, it’s not. Look at some of the top companies in the world such as: Apple, Nike, Target, and Coke. These companies are wildly successful and don’t have obvious imagery. We will use Apple as our example, they have the very famous fruit on everything they do. You may wonder why this is the case. Well…Steve Jobs worked in an apple orchard when he was younger. During the process he believed the apple to be the ideal nutritious fruit. They also did not damage easily and held up to wear and tear, thus Apple Computers was born. This is a great example of how not using a computer as their imagery can still make sense and speak loudly about their products. Keep this in mind when considering a logo to represent your business. In a world of oranges, be an Apple.

Say no to taglines.

Sure taglines can be great and help describe what you do best, but you don’t have to use them in your logo. When it comes to logos they should be timeless and represent your business for a long time. Taglines may need to be changed as your business grows and this isn’t possible when it is part of your logo. Just like a tattoo, choosing a tagline can sometimes be regretful as the company matures. Maybe your business grows out of the old, dated slogan, and now you have an irrelevant statement attached to your logo. The logo itself should be timeless, but your now defunct tagline dates it. We suggest keeping taglines to marketing pieces such as a website, business card, or flyer – this way they can be easily switched out at a later date.