Small Businesses rely on those moments when potential customers connect your charisma and personality with the image of your company. When they touch your business card for the first time and run a finger over the logo, they are mentally noting that they want to find you again and actually close a deal with you.
Every moment of this encounter matters, and there are at least four excellent ways to ensure that your potential clients not only recognize you, but start spreading the word about you themselves. Pave the way for them with these smart moves to make a lasting impression.
Create a Professional Logo
Branding experts have a great feel for what design elements make a company look young, edgy, traditional, trustworthy, and so many other elements. When a design professional sits down to talk to you about logo design or re-design, you’ll know instantly that they understand exactly what will draw in the clientele your small business wants to attract.
Strong logo designers know that your input is vital to the final choices in the branding process, so they will deliver options for you to help choose which design fits your needs best before they add final touches to the chosen logo. When you choose a professional logo designer, you can be confident that the work is guaranteed and backed by experience, and people who see it will unconsciously trust your brand more every time they encounter the logo.
Quality Business Cards
Your logo combines with paper quality and vital information to become a physical object when you order business cards. Quality paper, color and unique design all contribute to the impression you make when you hand over a card. Working with a business card designer rather than just typing up some details on card stock gives you an edge over fledgling businesses and makes you stand out as professional and prepared.
A Strong, Clear Online Presence
While most small businesses have some form of social media or website, these sites are actually the first impression that many potential clients will receive. It’s a shame when someone who is ready to buy cannot find a phone number to call or the hours of business because of poor website layout.
Web designers understand where people’s eyes are drawn on a computer screen, and they can bring their expertise to bear on design elements of a website, especially by making vital information easy to find while using beautiful typography and layout. The construction of a customized and beautiful website will also convey quality to those who visit the site; customers may come to you ready to work with you simply because they like and trust what they see online.
Getting Found: Search Engines and Social Reviews
While some people may find your website because of your business card, others will simply go to Google or Bing and type in the services they want in a particular location. A branding agency can help make sure that your website has the content needed to be found by search engines, so that the person looking for your business without remembering the name will still find you first.
At the same time, people look to social media and review websites to get the real story, so working with a branding professional can be a great way to get to know which reviews exist of your business already and how you can encourage current satisfied customers to review you online. The same content that helps people find your website can also help them find reviews; you want the web visitors to discover more about you while also discovering just how well-loved your business is!