Building Your Website: DIY or Hire a Pro?

A website is a must for a company of any size today. While some web presence is better than none, a high-quality, useful website can help to bring in clients and customers and grow your business. There are tons of tools available to build your own website, but it can be time-consuming, especially if you don’t know where to start. Read on to learn more about the pros and cons of creating your own website.

What You Need To Create A Great Site

Your website can serve as the face of your company. It may be the way that people discover you, so you want to create a great impression from the beginning. You want your website to be informative, intuitive, and well thought out. Even if you have great content to offer, you have to display it in a way that is attractive and easy to navigate.

Today, you can have a website up and running in under a day with online creation tools. They seem to offer simplicity, customization, and cost-effectiveness, which can be great if you simply want to have an online presence. But when it comes down to it, there is so much involved in building a successful website. You may have a great grasp on what your customers want and need, but translating that into web content can be tough.

To create a great site, you’ll need a strategy, a goal, and some expertise in a few areas. It’s important to have at least a basic grasp of graphic design, search engine optimization, digital content creation, marketing, and user experience. If you don’t have much knowledge in these areas, creating your own site can end up costing you more time, energy and frustration than you were originally prepared for.

Why Hire A Pro?

You have a great story to tell with your website, so hiring a professional web designer is a good idea if you want:

  • Strategy – a professional web designer can take your vision and turn it into reality. Maybe you have great content and images, but just don’t know how to translate that into a stunning website. A good designer will work closely with you to map out a strategy that will take your ideas into consideration.
  • Smart Design – a designer will help to customize every aspect of your site, from font to color to layout, so it looks perfect and functions smoothly. They will make sure the site displays well on mobile (more than half of users say they won’t recommend a business with a poorly-designed mobile site,) and will enhance your site’s user experience.
  • Search Engine Optimization – When you put time and effort into building a website, you want to make sure people find it! SEO isn’t just about using the right terms in your content. If you want to acquire more traffic through search engines, you’ll need to make sure that your website doesn’t have broken links or poorly coded pages. If looking at HTML makes your head spin, a professional designer can help to make sense of it, and make sure that your site ranks high on Google.
  • Professionalism – a well-designed website will help people remember your brand, while a poorly designed site may make people not want to come back! If you want your site to do its job well, it has to look nice and function properly. A professionally designed site simply looks better than one you put together yourself.

When it comes down to it, hiring a professional web designer can save you time and frustration, and deliver a beautiful and effective finished product. If you’re looking for a pro to design your website from scratch, contact us for more information!