I’ve been asked this on dozens of occasions and wanted to post the formula here
First Name 5%
Last Name 5%
Street 1 5%
City 5%
State/Prov 5%
Zip/Postal 5%
Country 2%
Business Phone 5%
Mobile Phone 5%
Text/Carrier 5%
Email 10%
Image 10%
Display for customers 5%
Biography 5%
Languages 1%
Specialties 5%
Service Area 5%
Slogan 1%
Designations 1%
Blog URL 3%
Facebook URL 3%
Twitter URL 1%
Referral Notes 3%