Bringing The One Thing to BrandCo

Have you every thought about what your definition of Success is? Here at BrandCo, Ken is constantly trying to strive to create happy and secure employees. Part of this is the reason why we had a special guest speaker join us last Friday here at Headquarters. You may be familiar with Don Hobbs, he is the co-founder of MAPS Business Training, which focuses on success through business models and systems. Along with many other accomplishments, Don is also the 1986 co-founder of Hobbs/Herder Advertising, which is a $20+ million powerhouse in the real estate marketing and training space.

“Success is getting what you want.”


We all have the same 1,440 minutes in a day, some just spend them a lot more efficiently. We learned that due to us having the most energy at the beginning of the day, that this is when we should focus the most on our “One Thing.” But what is my “One Thing”? I think this is the biggest question that most of my fellow employees walked away from the talk with. Another question that I have been plagued with recently is to try to discover what I actually want for my future. The BOLD laws laid out by Don is a great stepping stone system get us all to the same place in order to plan our futures and set our goals.

“Change how you look at things and the things you look at change.”


When discussing the items covered with my significant other the night after, we argued over the “Lies” that Don busted for us. As a self-labeled EXCELLENT Multi-tasker, I still find it quite difficult to believe that multitasking is a figment. Essentially, Hobbs allowed that it order to multitask, we are training our brains to de-focus. We all engaged in an activity where we wrote down 1-10, then wrote down a-j, and then attempted to write down 1, a, 2, b, 3, c….While looking up and making eye contact with out partner after each alphabet letter. Needless to say, we were much slower at the tasks at hand when it required us to rewire our brains to put letters and numbers together rather than separate.

“Money is not a cause, it is an effect”


I love the quote above because it brings home everything that BrandCo teaches its’ employees. Do what you love and everything else falls into place over time. The issue with most of modern society is that we are working in order to make money, not doing what we love and just happening to make a living at it. This is something that has resonated with me since starting here and being first given the book The Go-Giver. If you haven’t had the pleasure to read this book by Bob Burg and John David Mann, I definitely recommend that you make it a mission. By giving, you gain more, essentially. Just as similar as working for your cause, your going to gain success.

The end of the talk brought up the information that the team asked for at the end of our company-wide meeting earlier this morning: time management. To begin, we were asked to explore what our GPS would be.

G – Goal    P – Priority     S – Strategy


What do you want to accomplish? What do you need to do to make that goal happen? And a strategy to make it all come together. Once you have your GPS set, then your next plan of action would be to create your 4-1-1, which then leads to time-blocking. Time blocking was one of the largest take-aways for managing our time at work to accomplish the most in the least amount of time.

I will definitely have to say that the talk was enlightening and motiving for the whole team. I, personally, came back to my desk and began planning out my day thanks to the power of post-it notes. However, defining my goals and my “one thing” by the end of this year, will be my main mission moving forward.

Here’s what our team had to say about The ONE Thing:

James Estebanez “That presentation was amazing! How planning can influence the outcome so much. Aligning actions with your goals and what you want to achieve.”

Amie Sanders “I’m feeling the same way…sooooo good! I took away so much from that. Ready to start time blocking and setting goals!”