Author: Ken Granger

For eight years Ken was the Director of Operations for a multi-million dollar retailer at Walt Disney World, Disneyland, and Universal Studios Orlando. During his tenure, the company grew to support over 60 Cast Members and nine retail locations. Ken excelled at delivering a unique product to millions of theme park visitors every year and worked with theme park executives to build strong relationships

Hello BrandCo: New Name Same Creative Juice!

Posted on by Ken Granger


I’m pleased to announce that over the month of July Arranging Pixels will become BrandCo!

Born in 1999 Arranging Pixels started as a network infrastructure company that built custom business applications for various industries including retail, legal and real estate.  Throughout the years Arranging Pixels has sold off it’s IT interests and morphed into a creative agency focused on small business.  Our team has amazing technical and creative chemistry that makes us positioned to be one of the best branding agencies for small business in the World.

The new name comes to solidify our commitment to becoming known as a worldwide branding phenomenon.  The name BrandCo was chosen for it’s solid stature, two syllable pronunciation, and it’s corporate appeal. We’ve always been very passionate about our client’s businesses and as we transition to BrandCo that will not change.  We are taking this opportunity to improve our policies and procedures, implement new systems to help our clients achieve success, and reinvent our company culture with our new mantra: “So others may win!”

As you can imagine, there are 100’s of things to do when changing your company name.  During the month of July you will see us make this transition.  You may notice communications with solely Arranging Pixels branding, joint branding, and as we get towards our launch date you will begin to see more and more BrandCo exclusive communications.

On Tuesday July 31st we will celebrate the commencement of the new BrandCo with the launch of our brand new website  just in time for our public announcement at Inman Connect in SanFrancisco.

This is a very exciting time for me and the entire Arranging Pixels team.  We are confident that at the end of this transition we will be a stronger brand that will allow us to reach more clients in more parts of the world. Thank you for being a valued client- without you we would not be where we are today!

With Great Respect and Appreciation!
Ken Granger
Founder & CEO
Arranging Pixels and now BrandCo.

Should my name be in my domain name?

Posted on by Ken Granger

Inevitably, bloggers and webpage owners are faced with the crucial decision of what to name their site. While it may seem like a good idea to use your name in your domain name (for name recognition), it is something that should be avoiding for numerous reasons.

Putting your own name in your blog or webpage address will not help with your desired search engine results. Consider how many people know your name throughout your market, or even the world, versus how many people know the name of your product.  This is what you should keep in the forefront of your mind when deciding upon your new site’s url.

Try to focus on a keyword rich domain name which will appeal to your target audience effectively. Rather than just placing your name in the blog address, you will want to brand your business, and in doing so, generate better search engine optimization (SEO) results. By concentrating on SEO and keywords that will capture your audience, you’ll be able to build your blog or site traffic more effectively.

Focusing on SEO keywords in your domain title is a much better way to increase your online visibility as opposed to placing your name in the domain address.

I will add, however, it never hurts to own the url of your own name, but I just would not make it the main url of your business website.

What does an ideal domain name look like?

A well thought out domain name will be descriptive, easy to spell, not include hyphens or dashes, not include numbers (ie House4You.com instead of HousesForYou.com), brandable and with a .com extension.

So, unless you’re name is highly recognizable within your industry (like Madonna or Brad Pitt perhaps), it would not make sense to have it as (or part of) your domain name.

Please note:  If you have had your name as your url for many years already, and it is an established website, then I would not recommend changing it at this time.

I Have a Dream – of a Home on a Lake

Posted on by Ken Granger

When Orlando real estate agent Michael Brooks approached us with his passion for lake front properties- I immediately wanted to work with him on his new website www.LakefrontDreamHomes.com – partly because one of my “Big Why’s” is to own a house on a lake, but mostly because Michael is an awesome guy.

Michael’s new WordPress website features most of the major lake communities around Orlando and Central Florida, and through integrating and IDXPress by Diverse Solutions Michael is only showing homes for sale that are “ON” a lake.

Many agents trick the MLS system by listing properties as waterfront when they don’t have access to the lake, or simply may have a retention pond behind them, but Michael’s site filters all of those listings out and shows buyers only homes that have true access to Central Florida’s best recreational lakes.

Some day I’ll be buying a home on a lake- and I bet you know what website I’m going to use to search for it!!!

Nothing’s Better than a Clear Title

Posted on by Ken Granger

Whether buying or selling a home there will always be a title company involved- and lucky for you if your title company is Clear Title of Florida!

The folks at Clear Title of Florida are some of the most forward thinking and tech savvy in the business and they wanted their website to reflect how they embrace technology.

We built them a custom WordPress website to be a resource for buyers, sellers and agents alike.  Please take some time to check out the new www.ClearTitleFlorida.com website- and the next time you’re not happy with your title company give Clear Title a call!

Private Label Opens New WordPress Website

Posted on by Ken Granger

There’s nothing private about the property search on the new PrivateLabelRealty.com website.  Arranging Pixels has partnered with Wolfnet Technologies to build one of the most comprehensive property search website on the internet!  Home buyers and sellers can search tens of thousands of properties for sale and keep their eyes on changing market conditions to know when the best time to list their property.

PrivateLabelRealty.com sports a new custom built WordPress theme and carefully integrates Wolfnet’s MapTracks map based property search.  Visitors to the new website will find the site easy to navigate and since it’s based on WordPress the staff at Private Label Realty can easily keep the website stuffed with the most current information on the Texas Real Estate Market.

 

 

 

 

New Community Focused Website is Changing How Properties are Featured

Posted on by Ken Granger

Arranging Pixels created a remarkable website for REALTOR® Kelly Favero last year and this year he is back for more.

The Utah-based real state agent trusted Arranging Pixels to build him an even bigger online presence. This time delivering a community focused site that highlights Kelly’s passion for photography and creates a unique experience for his clients. The design of this Custom WordPress Website showcases the architecture of Salt Lake City and invites the visitors into some of the most visually amazing properties in town.

The new site has a simplistic look but don’t let that fool you as it is filled with lots of content Kelly can update quickly. One particularly interesting feature about SaltLakeDigs.com is that the blog feeds directly into the homepage presenting new, relevant information to visitors immediately. The content is also divided into different categories in the “News” tab so you can browse through the different community posts with ease. Kelly’s site also features an interactive map of all the local communities of Salt Lake City headlining properties and linking the visitors to an IDX, creating a very engaging experience.

Make sure to visit SaltLakeDigs.com and if you ever run into Kelly, be sure to compliment his photography.

South Florida Brokerage gets New WordPress Website

Posted on by Ken Granger

Over the years Downing-Frye has been helping people buy and sell homes and now they’ve found their own new home on NaplesRealEstateDF.com. Downing-Fry is a large real estate company but they work like a small family and they wanted their new site to show that.

Their innovative new website connects their office with social media and allows clients to sign-up for real state industry and market update . The new site is organized so that people can get to the information they need in just a few mouse clicks.   Industry research shows that home buyers love map based property search and to see lots of photos of the properties that are for sale, so the new NaplesRealEstateDF.com delivers just that!

From the moment you land on the home page- this new custom WordPress website delivers the content you need an a manner that is familiar and comfortable.  Visit Downing Frye’s new website to see why they’re the premier real estate brand in South Florida.

 

Home Buyers and Sellers Have a New Place to Call Home

Posted on by Ken Granger

For a long time Century 21 Hometown Realty has been leading the way for home buyers and sellers and they wanted their new website to reflect that.  In an effort to bring more business and bring the site up to date the brokerage reached out to our IDX partner Wolfnet Technologies.  Wolfnet and Arranging Pixels have built dozens of fully integrated custom sites and knew that c21Home.com would benefit from this powerful relationship.

The new c21home.com website is WordPress driven, with up to the minute market information in several areas of the website. Visitors to the website can search all of the properties on the market in 2 different MLS systems.

Whether your a buying a new home or selling your existing home you’ll find tools to make the process as easy as possible. The Hometown Realty team is a group of dedicated agents to help you with buying or selling your home. With the new Custom WordPress Website Century 21 Hometown Realty have truly “raised the bar” in real state.

Non-Profit Gets New Hope with a New Website – AP Style

Posted on by Ken Granger

The Brevard Achievement Center takes equal opportunity employment seriously, training and helping individuals with disabilities find jobs. Their old site was difficult and hard to navigate through so they came to us for help. We knew a Custom WordPress Website was perfect to get their information out and to let them do what they do best- providing valuable and capable workers to companies in need.

The new site is rich with information that  connects  both workers and potential employers.  The new BAC website has social media integration and  visitors can search for job openings in Central/North Florida and Puerto Rico.  We chose  WordPress to organize all the content they wanted to get out, including reports, press releases and brochures. Those wanting to give back to the community can donate to The BAC online, or learn about volunteer opportunities.

BAC is growing and the new custom site is a mirror image of that.

All Systems Go on a Brand New Insurance Website

Posted on by Ken Granger

Even car dealerships need insurance and Sunkey Dealers Services is the place to get it.  Sunkey realized in order to be competitive in the industry they needed a website so they turned to Arranging Pixels to build them one.  We built a completely Custom WordPress Website to match their existing brand where dealer managers could find information about protecting themselves.  From garage insurance to workers compensation Sunkey can make sure the dealers have the right coverage.

The new website is based on WordPress so it’s very easy for the folks at Sunkey to keep the site current with new providers, updates on insurance regulations and even provide their customers with online quotes.