Angie Dunbar is the brains behind Team Bamboo, located in beautiful Kansas City. Angie wanted a new logo that had the same fresh and clean appearance as the brand she was looking to create. Their calling card is “A Fresh Alternative in KC Real Estate” after all, so we knew that was something we had to live up to.

The bamboo concept was something that our team focused on from the very beginning. Angie came to us with the idea, and knew it would be a perfect way to capture the essence of her business. Coming from a family that had been in the construction industry, she made the connection that bamboo is a very strong building material and could tie closely to her real estate business. Bamboo also brings with it a sense of freshness, a sense of serenity, and a certain contemporary style that we knew her logo would benefit from. Lastly, the bamboo plant is characterized by a dense root system, mimicking the community mentality of Angie and her team of agents. And let’s not forget how much panda bears love bamboo, and who doesn’t love panda bears?

After exploring a few different ideas, Team Bamboo and Team BrandCo settled on an interesting play between bamboo stalks and housing imagery. By adding the open door to the thicket of bamboo, we knew there would be no mistaking the relationship between the icon and real estate. Add in some soothing green tones, and you’ve got one fresh looking new logo.

Concept One Real Estate, based out of Portland Oregon, isn’t your average real estate firm. Josh Friberg founded his business on the belief that your home is the first thing that determines major aspects of your life. Everything from your local hangouts, what you do for fun, even where you work is determined by where you live and what your surroundings are. Concept One as a brand expands into many other branches outside of the real estate world, including business development and podcasting. Josh is also one of 30 nationally certified trainers/teachers of The ONE Thing, and you can find him giving speaking events in the Portland area and across the country. 

Concept One was always meant to be a typographic logo – basically a logo that uses text as the main element instead of an icon. Representing a brand or an idea using only text can be a difficult task, but not an impossible one. So, with the knowledge that Concept One is rooted in technology and training, we knew the logo had to be clean and classy. It also had to be flexible, so that the client could adapt the logo for the other branches of the business.

We used good old fashioned pencil and paper to flesh out a way of transforming the negative space in the letter C into a 1. The use of negative space is an integral player in logo design and can lead to innovative and memorable icons if used properly. Pairing that idea with a clean, modern font gave us the perfect look for this fresh new brand.

Steele Consulting Group is a company based out of the beautiful city of Chicago, where the majority of their work involves rebuilding neighborhoods and transforming properties into high quality homes. The real estate group came to BrandCo with a challenge: take their existing brand and push it into the future. Their previous logo combined towering sky scrapers and bold typography. The new logo had to portray the same strength and professionalism, while showcasing innovation and a strong design sense. 

Needless to say, we accepted the challenge.

The team here at BrandCo built the new logo from the ground up around a strong central icon. We wanted something that could stand tall on it’s own. Taking inspiration from the Chicago skyline and the city’s homes, we were able to create an “S” icon out of interlocking shapes. The sharp lines and geometric style conjure up references to the architecture of the city, even playing off of the renovation side of their business. We then took it a step further and added depth to the mark with variations of color, evoking a 3D style that jumps off the page. We retained the bold style of their typography, as bold fonts tend to portray strength and power. The resulting logo captures the essence of Steele Consulting Group, a company that prides itself on its professionalism and drive for innovation.

If you were at Mega Camp and stopped by our booth, you may have seen one of these beauties in our samples we brought to the show! This is one of our deluxe business card designs we created for Hailey Emery, a Keller Williams® Realty agent based out of Waxahachie, Texas.

Hailey’s initial consult with her designer set them on the ground running after Hailey provided us with a business card inspiration that she liked from our portfolio in the past with rich wood grain textures. We then completely customized our approach to her card and added in some warm, rustic colors to playfully and uniquely approach the area she works in. Hailey did not have much of her own personal brand created as a platform just yet, so this was her first big venture outside the realm of the KW identity which is always very fun for us to play with!

Fun Fact: Keller Williams® promotes individuality for their agents’ branding as long as each office’s brokerage requirements are met.