One of the most important ways to draw more visitors to your webpage is by providing killer website content. Many sites provide poor content because they are more concerned with SEO and think that by increasing their search ranking, they’ll attract more visitors to their site. While this is true, poor content won’t keep visitors there for long. High quality content is what convinces readers to return. If you need WordPress help because you are unsure of what kind of content to write, then be sure to use the following 4 tips to help write killer content for your website:

Make it interesting – This may be easier said than done. Your content needs to be interesting to read. The best way to figure out whether a piece of writing will be interesting to your readers is whether or not you find it interesting. Don’t think the subject is very interesting? Then don’t write about it – because neither will your readers.

Make it helpful – One of the best ways to attract more readers is by providing content that will benefit them, whether it’s a how to guide or a piece of content that will help them make a more informed decision about a product or service. If the reader will benefit from the content, then he or she will most likely return to your site for more advice in the future.

Make it relevant – Your content is not going to be helpful or interesting if it has nothing to do with the subject matter of your webpage. If you have a site about dogs, then there’s no point in writing a piece of content about the stock market. Not only do the readers on your site not care, those who find your content through a search aren’t going to be very interested in the rest of your site.

Make it easy to read – Many sites make the mistake of not making their content easy to read. There should be plenty of white space throughout your content, with lots of paragraph breaks, headers and bullet lists. You want your content to be easily scanned over – people browsing the net often don’t have the attention span to read a giant wall of text.

By following these 4 steps you’ll be well on your way to writing killer content on your new WordPress website.

Do you want to know how to write a perfect blog post? This post will help you generate the readership that you’re all working for!

Give Your Blog Title Zing!

The title of your blog post is extremely important, it is the first thing that your reader will see and it will set the tone in what they will, if we’re do our part, continue to read. You want it to be something that will bring your reader in. Make it really interesting! Aim for titles that are brief, direct, and promise to deliver.

Be Thought-Provoking

That first paragraph after your reader gets past the title is crucial! One easy strategy is to pose a question to your reader. Get them thinking about what you could be going through later in the article. Motivate them to keep reading.

Stay Brief and On-Topic

Keep your post brief enough to where it’s worth reading but won’t require a long period of time to get through. Most people are busy and our goal is to have them spend their time wisely when reading what you’ve written. Also, your reader stayed for a reason, to learn more about what you had to say…stay on topic, make it worth their while.

The Closing is Important, Too

Use this moment to present the big picture. You can also approach another point that is also worth considering along with everything that you have already covered. Just make sure that it’s relevant. Also, short and sweet.

Be Graphic

Readers like illustration, something to draw their attention. Be thoughtful in your selection of images, however. I always say that way too many images can make a blog post look extremely cheesy. Also, readers appreciate high quality photos. Remember, always give credit where credit is due regarding where the image came from or who took it.

It is really just that simple to create an interesting, savvy blog post! I always find that it’s easy to write what is on my mind and just keep going. I like for my own voice to be extremely prevalent in my postings. You should, also. Let us know how this helps you out, apply these key steps to your post. Happy Blogging!

Blogging is something that everyone talks about these days. Some people even consider it their job to blog. In fact, I have a friend of mine that hosts a running blog, she gets free entries to 5ks and marathons on a regular basis just by blogging about the event before and afterwards. Kind of cool, right?

Before we dive into all the great things blogging can do for you, we need to understand what blogging really is, first!

What is a Blog?

According to Wikipedia, “A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).” Essentaially, it’s an easy way to get/give information and have that information stay up to date by the newly added content being the most available.

Where do you Blog?

The most popular platform for blogging currently is WordPress, hands down! The community for development within WordPress is extremely vast. You receive regular updates to security, interface design, and stability. Meaning…WordPress is usually on top of any kind of issue that someone can come up with or find within their interface. Other Blogging platforms that people use are: Blogger, Tumblr, Active Rain, and Joomla, but that’s just to name a few.

How do you Blog?

Regularly! Forming a routine and having a common theme that your blog will cover is important! Want to get followers or regular readers? You need to be dependable! In order to blog, you literally just need to have a topic to write about and a fluid enough writing style that will enable someone to stick with you throughout the entire article and actually read it. If they leave a comment/response…You’re doing GREAT!

Why should you Blog?

Blogging will help keep your website from being what we like to call “static”. Static means that your website is never-changing. If your site never has new content, why would I want to come back to it once I have gotten what I originally wanted from it? You have to consistently keep providing a reason for your reader to keep coming back. Blogging is the easy way to do this.

Ready to get Blogging?
We will go more into depth about what the real benefits of blogging on your website are, but for now, this is just the beginning! Come back to continue learning! 🙂

Before we get started it is important for your website to have a goal, that is, what is it you desire from your users?  That may be to gather email addresses, capture leads, or get your visitor to enter their credit card information to buy something.

A call to action makes use of a banner, button, or some kind of graphic or text to lead your visitor down a predetermined path that results in them completing your goal. In the instance of real estate, a call to action to could be as simple as a button on the home page that says “start your home search” or “find your home value.”

So, how do we get a functional call to action? These are the some best practices:

Know a need – When first thinking about creating a call to action, you need to have a purpose in mind. Essentially, a need that you want to fill for your potential customer. Most call to actions make use of terminology like, “Buy this now!” or “Sell your home with us.” These are clear paths that you can start your new customer. Also, you will know how to fill their need.

Sweeten the deal – What’s in it for them? Why should they click that button, in other words? These people need to know why they should click that button on your site rather than someone else’s. Maybe you don’t take the normal amount of commission when selling a home. Or, maybe you give an amazing gift at closing. Let them know what they’re going to get out of their click.

Focus the language – Just as when creating a resume, everyone is always told to use action words. The same applies in this case. The focus is what you want them to do, not what you want from them. “Call, Buy, Register, Subscribe, Donate” are largely used active words. Essentially, they make the button say “Do This!”

Put it where it matters – This is easier said than done. The more important the Call to Action, the bigger it should be. Not only that, give it a contrasting color that will bring even more attention to itself. Lastly, it will need to have some space. Don’t butt it up against something else of less importance, this is distracting. These things are usually best left up to a designer because, honestly, they know what they’re doing and do it for a reason.

Call to actions are an essential piece to having a successful lead-generating website. It is the easiest way to help steer the potential customer into your new client.

Do you have any best practices that you have found that work best for you? Please, feel free to share!