Best Business Books of 2015

Reading is the quickest, easiest way to earn experience. It gives you the ability to learn from someone else’s experience and allows you to make it your own. So, we decided it would be beneficial to compile a list of the best business books of 2015

2015 was a great year for reading material to better yourself and your company’s morale. Below are seven works that we highly recommend due to their impact on BrandCo and our team’s performance. Not to mention, how we have decided to enter 2016.

  1. The Dream Manager
  2. Give and Take: Why Helping Others Drives Our Success
  3. Hooked: How to Build Habit-Forming Products
  4. Fearless
  5. It’s Not About You: A Little Story About What Matters Most
  6. Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
  7. Gung Ho: Turn On the People in Any Organization

What books impacted how you operate in 2015? Please, share with us so that we can grow together.

12 Days of BrandCo Christmas 2015

We decided to use 12 fun, themed days to celebrate Christmas with our work family. Above, in this blog post’s featured image, you can take in the glory that is BrandCo’s 2015 Christmas tree. The whole team contributed and came together to decorate the tree with things that are important to us and our work life. You can find everything from desk knick-knacks to post-it notes. It really is a sight to behold.

Greeting Cards

20151211_091408Greeting Cards day was celebrated by all of our team members bringing in random Christmas cards. The cards were put into a bag and we all randomly drew our own. Three cards are passed around all of the days following for us all to say something nice to each other. (Yes, that one card does say Granddaughter on it lol)

Santa and His Reinbeer Day

IMG_9983What’s a Christmas celebration without Santa Hats? Well, definitely not one without a couple beers either. Reinbeer day was added in conjunction with Lager Day. Employees were allowed to kick back with a couple of cold ones while working and enjoying the festivities as they donned their Santa gear. Of course, this proved to be a day filled with extreme nerf gun battles, too!

Candy Cane Day

20151211_091709Candy canes are synonymous with Christmas and everyone has to favorite flavor. We purchased an assortment of canes for our team, including Starburst, Sour Patch Kids, traditional red & white peppermint, and Hershey Chocolate Mint.

Ginger Bread House Day

IMG_0018Team building was strong at BrandCo for Ginger Bread house day. Each side of the office got their own to decorate. Putting the main pieces together even proved difficult for us amateurs, but once we were past that hump, the creativity took over.

Christmas Telephone and Baby Photos

CollageTo say that BrandCo’s team were adorable babies, would be an understatement. We were all given a sheet with the baby photos shown here. Can you guess which of us are shown? Curious enough, we all had a lot of trouble picking each other out.

This day we also passed around two games of telephone, leading to some completely hilarious stories to read through.

Chocolate Covered Christmas

IMG_0021Chocolate day was soooo Rich. We had everything from marshmallows to Rice Krispy treats to dip in either our choice of milk or dark melted chocolate. Needless to say, our sweet-tooth were fully satisfied.

Winter Wonderland

IMG_0029Penguin stress balls and snowflakes were the focus on the Winter Wonderland day. Members of the team cut out and adorned our Christmas tree with themed snowflakes from Star Wars and Game of Thrones (yes, we’re quite nerdy around here).

Christmas Ornaments

IMG_0063More arts and crafts! As if we didn’t have enough on our office Christmas tree, we added more on! Each member was given two christmas ornaments to decorate by scratching. You can make a christmas tree or reindeer ornament.

Bah Humbug

IMG_0065Earlier in the month we were asked what our least favorite things about the holiday season were…and they ended up in a cross word puzzle. We were all given Bah Humbug pencils to fill it out with, topped with our very own lump of coal.

Reindeer Games

20151222_135635After some bad Oriental Trading reviews, this day didn’t quite go as planned. While we were looking to order a really cool antler game that you could throw rings at, we decided to go with these super cute reindeer beach balls to add to the festivities of the day. However, like most days, the office ended up breaking out their nerf guns. So, that counts, right?

Milk, Cookies, Nog, and Ugly Sweaters

uglysweaterdayChristmas eve eve was a hodge-podge of yummy goodies, interesting drinks, and bad fashion choices. Gesenia mixed the team up a batch of a Puerto Rican drink called Coquito, which I found delicious. Cookies that we all dug into early in the morning were brought in by Bianca. The four of us left at the end of the day made sure to get a photo of our tacky get-ups in front of our randomly decorated Christmas tree.

Secret Santa in our PJs

IMG_1501At the end of November, the team picked names out of a hat to get their Secret Santa assignment. Throughout the month of December, we all learned more about our assigned co-worker and tried to purchase them something they would love. This day we also came into work as comfortable as possible by donning our favorite pajamas. It was a great way to finish the work week before the holiday, by celebrating each other with gifts and comfort.

Thus ending another fabulous BrandCo Christmas filled with fun and time spent together.

Happy Holidays from us to you.

How do I decide on a Focus Keyword for my Blog posts?

Ever sat down to write some content for your website and been unsure of what you wanted to say?  If you find yourself in this position, don’t panic! Collect your thoughts, get a general idea of the topic you want to address, and choose your target demographic.  Whatever you do – don’t just sit down and write aimlessly. Unfocused writing can be one of the most frustrating experiences.  Odds are you’ll read everything back and feel like you filled the page with nothing but fluff. While you may have added some content to your website, did you really say anything of substance and was there a central focus to your thoughts?

Most of us write to keep our clients up-to-date and attract prospects that may be looking for the information we have. When your blog posts and pages have a clear topic, your content will speak volumes to your current and future clients.

When writing in a focused manner, you will need to start conducting your own keyword research to concentrate your efforts.

A keyword basically just refers to the phrase you want to show up for when searched.

So, when doing keyword research, you need to put yourself into the position of the searcher. What would you want someone to write into the search engines in order to find you? Would it be something like “best neighborhood for families in Orlando”? Then you need to start writing blog posts that would include this phrase…or phrases and words like it.

Search Engines are Smart.

Believe it or not, you’re not required to write your focused keyword or long-tailed keyword in the same order and wording each and every time in order to rank for it. Search engines anticipate the other ways that your keyword could be used. In the case of the focus keyword (which is long-tailed) “best neighborhood for families in Orlando” you could also write it as “what neighborhood in Orlando is best for families?” or “where do families live in orlando?”. All of these kinds of phrasing would help you rank for the kind of search that you’re shooting for.

In your keyword research, it is also important to check out what you’re competition is doing. If Joe Schmo, the leading company in your area, is killing search engine optimization by using a certain keyword, piggyback off of it and elaborate. As the saying goes, imitation is the most sincere form of flattery.

The biggest take away should be that, prior to writing for your website, you should do your research. Find our what your clients are looking for and what your competition is doing right. Doing these two big things will make your blogging efforts better and give you greater SEO results.

Employee Spotlight – Trey

To say that Trey has been an amazing addition to the team at BrandCo, would be an understatement. This guy is an innovator and always there for our CEO’s needs. Learn more about him by reading below…

What do you do here?
I am a DevOps & Software Architect, with the side role of an systems engineer – pushing production code and supporting the legacy bits is my forte.

What got you into developing / design?
Viewing Star Wars: Episode V “The Empire Strikes Back” on Wednesday, the 10th of April, 1996 sparked my passion for building complex systems.

If your co-workers could describe you in 3 words…
Motivated, as I persist through the trials and tribulations of Dev life. Adaptable, since I am able to adjust quickly to new environments. Malodorous….well, because I enjoy all things Seafood.

Favorite resource / place for inspiration / brand:
Heroku is my favorite PaaS because of the countless number of integrations, along with their great Support team. Stackoverflow is my favorite resource for finding and understanding solutions as I implement new components to our Systems. As for branding, I would have to declare myself an Apple “fanboy” due to their effort in tying the aesthetics of product design with function.

Interior_ES10Best thing about BrandCo:
The people that work here.

If you had a super power…
Time travel… I’d love to hand Allen Turing a MacBook and copy of “UNIX for Dummies” !

What is the defining cartoon of your childhood?
Arthur. I sparingly watched TV.

Any special awards / milestones / fun facts about you?
I pushed myself to set High School weightlifting records in the 119 weight class. My dedication paid off, as I received a full-ride to UCF from which I obtained a B.S. in Computer Science last Spring.

When you’re not at BrandCo, what are you up to? (Interests, Hobbies)
Perusing GitHub has always been a time-hole for me… along with Fallout 4 more recently.

The one thing you’d like to share about yourself that maybe people don’t know:
“Programming the Universe” by Seth Lloyd is my favorite book, breaking the universe down as chunks of information. As such, use the Schrödinger’s cat thought experiment to explore quantum mechanics.

 

Stay tuned in for more Employee Spotlights soon!

What’s Your Dream?

Recently I have been reading The Dream Manager, and both thinking and speaking a lot about my dreams and goals. As part of our culture here at BrandCo, growth through reading and learning from the experience of others is encouraged greatly. This is how I came across The Dream Manager.

This book hosts a story set in a janitorial company that is trying to get a handle on their out-of-control employment turn-over rates. The company, Admiral, decides to turn things around by focusing on the dreams of their employees.  They start by creating a new position called the Dream Manager.

A dream manager was put into place to discover the dreams of the employees and to, in turn, assist them in devising plans and strategies to accomplish them. Through learning more about the desires and struggles of the people that work for them, Admiral’s leadership was able to better serve them, building a much more loyal, hardworking team.

The lessons learned in The Dream Manager have become a big part of how BrandCo functions. We recently had Don Hobbs come in and speak to us about The One Thing so we can begin following our dreams and building realistic plans to achieve them. Our CEO, Ken, has also helped us greatly in identifying our goals, putting a price point on them, and helping us create a real trajectory to them.

In all honesty, it’s hard to keep dreaming once you become an adult. Life becomes more about survival than dreaming big. Removing life’s every day restrictions and opening your mind to big possibilities is extremely powerful and can provide a newly energized purpose to your life.

I definitely recommend that you purchase The Dream Manager and start dreaming for yourself. It may just change your world.

Can I use pictures from Google Images?

It is one of the most tempting things to do on the internet. When writing that blog post or creating that new page on our website, we all know how important it is to add imagery to our content. All too often, we find ourselves looking within image searches such as Google to find the perfect image to pair with our writing, but did you know it’s bad practice to do so?

Believe it or not, all of the images from Google are not free for us to use. Google even warns us by mentioning it, albeit in very small lettering.

“Images may be subject to copyright”

 

Lucky for you and the rest of us that maintain websites and blogs, Google has added the ability for us to filter our searches by Usage Rights!

When searching within Google, go ahead and click Images, like we’re all used to doing. Once you have gotten to your standard lay out of Google Images, you can then click on the last option that says Search Tools. This will open up search filters like Size, Color, Type, Time, and the subject of this blog post, Usage Rights.

Usage Rights tell you whether or not an image is allowed to be used on your website, and removes those most-likely subject to copyright.

Google images search tool for usage rights

 

Types of usage rights

  • Free to use or share: Allows you to copy or redistribute its content if the content remains unchanged.
  • Free to use, share, or modify: Allows you to copy, modify, or redistribute in ways specified in the license.
  • Commercially: If you want content for commercial use, be sure to select an option that includes the word “commercially.”

While it’s definitely better to use your own photos when creating content on the internet, this is a much safer option than most of us have been using. Be aware that just because something is on the internet, that does not make it public domain.  Publishing copyrighted images on your website without permission from the owner may see you incur fees and even legal action.  Always better to be safe than sorry!

Want a Reason to Go Responsive? Here’s FOUR!

Having a responsive website has become one of the most important things you can do for your online presence. Some may think that it would make sense to leave their older website that way it is, but to allow mobile users to access a secondary website, just for them. Below are four primary reasons to consider taking your website responsive.

One Website For It All

Responsive websites have the ability to viewed at their best from all platforms. Not only that, working to maintain one website is a lot better than having to maintain a static and mobile website.

It Pleases Google

We all want to rank higher with our websites through search engines, especially Google. Having a responsive website is a serious consideration that Google makes when giving search results. If you’re using both a mobile and static website, you’re getting hit with penalties. With more than 67% of all searches being done on Google – it’s extremely important to have a mobile friendly website. You can test your website by clicking this link.

Think About Your Mobile Users

20% of Google search is done from mobile devices like cell phones or tablets
75% of Americans take their phone with them to the bathroom
25% of users in the US only access the internet from their phones
Astoundingly, over half of social media visits happen on a mobile phone or tablet.

These are all reasons why making sure that your website caters to these numbers is so important. Having a website that properly responds to being pulled up on a smart phone, tablet, desktop, or laptop is crucial to giving the best experience possible. experience.

Keep Them Happy, Keep Your Business Happy

By creating that trust with your visitors when you give each different device the same website experience, you’re building a relationship with them. Easily finding what they’re looking for will make them happy. When you have happy visitors, you will see a lower bounce rate and an increase in business!

Logo Spotlight – Jishi & Associates

Hot off the presses, ladies and gentlemen, BrandCo is proud to present the new logo for Jishi & Associates. Chad Jishi was looking for something simple that could help him appear more professional and help him grow his real estate business. Having never really had a logo before, at least one that wasn’t created by himself or close friends, the logo team knew we had a special experience in our hands.

Chad Jishi's Alternate Icon

Starting the process with sketches, we explored a couple different styles including icon based designs and monograms. Originally we were going with “Chad Jishi Group” as the name for the company, and after working on that for a bit, Chad realized “Jishi & Assoc.” was the direction he wanted to go in. Eventually, we settled on a more typographic logo, using the elements and shapes of the letters to make something unique. We went with a more bold, modern style to the text, as we knew Chad had a somewhat younger audience. Using the serif style ampersand, we brought a touch of the traditional to contrast the modern so that it didn’t feel too clean cut or alienate a certain segment of the market.

One of the final pieces we put together was a small icon that Chad could use in lieu of his new logo. Using the lowercase “j” and “a” from his name, we created a nice circular mark, and even added some depth by overlapping certain elements and curves of the shapes. We are firm believers in logos that are responsive and could adjust to whatever medium you are applying it to. Maybe there’s not enough space in the corner of your stationery for the entire text treatment logo. Having a small icon you could use instead will save space and ease up on the stress of forcing things to work. Icons also make a great watermark, and look perfect on social media platforms.

A BrandCo Family Thanksgiving

At BrandCo, we consider every team member and client as family. So, it is only customary that we wanted to spend a Thanksgiving with our work family, too. Yesterday, we enjoyed a delicious pot luck with Turkeys prepared by our fearless leader, Ken. We had everything from green bean casserole to pecan pie to accompany. During the holidays, and throughout the year, it is important to slow down and appreciate being able to surround yourself with such amazing people.

The day before Thanksgiving was a very big day for us.

IMG_9974It marked David’s last day with us. We’re very proud of our boy and his new opportunity at US Today and his big move to New York. We’re happy to have been part of your journey, David!

We also celebrated the day that Eric was born with a Birthday cake…on top of the pecan pies, pumpkin cheese cakes, and pumpkin pie.IMG_9973

 

We asked the team what their favorite part of Thanksgiving is:

IMG_9965James E: “I love Thanksgiving! Its that time of the year that you realize how blessed you are to have your family and friends.”
Jessica: “Spending time with my family 🙂 ”
Bianca: “Food…Oh and I like the Macy’s parade”
Trey: “Grandma’s pecan pie”
IMG_9967Emily: “My favorite thing about Thanksgiving is getting to see family and eating yummy foods that I don’t get any other time of the year.”
Denika: “Cooking for a crowd.”
Trevor: “Over the last few years Thanksgiving has been getting to know my girlfriends family better and shown me how great it is to have a close family and to stay in touch often. I hope to bring the same traditions and family values to own one day”
IMG_9969Max: “pumpkin pie”
Mackenzie: “Hmm It’s hard to pick just one thing. I like that Thanksgiving reminds everyone what they are most Thankful for. For one day we are grateful for the people we are spending Thanksgiving with and the things we take for granted on a daily basis.”
IMG_9959Zenadia: “Family.”
Marc: “My favorite thing is sharing your hard work and culture through a feast”
Vincenzo: “Postdinner coma”
Hector: “My favorite thing about Thanksgiving is….being with family and people I love (and the fact that most people have better attitudes)”
Jake: “Post-dinner naps”
IMG_9962Gesenia: “Having a day to gather with family and reflect on the good things in our lives. And of course, getting to eat delicious food and drink some wine.”
Eric: “My birthday is near it, so I almost always am off work”
Tracy: “Getting to visit my family. When it comes to food, my mom is amazing and her dressing is to die for! Im usually already full from snacking on everything while she’s cooking before we even make it dinner with the rest of the family”
Phil: “Drinking at 10am on a Thursday”
Juan: “My favorite thing has to be the food… definitely! and of course sharing with your family and friends…but the food… I’m telling you xD”
IMG_9966Jonathan: “Hmmmmm… being about 5.000 miles away from them, I’m gonna go with spending time with the family…”
Tony: “Taking time at the beginning of the meal to remember all of the positive things that happened that year”
Amie: “The drinking, the laughing and the story telling with family 🙂 And pie. I love pie.”
West: “Helping others”

Hope your Thanksgiving is just a GREAT!

Bringing The One Thing to BrandCo

Have you every thought about what your definition of Success is? Here at BrandCo, Ken is constantly trying to strive to create happy and secure employees. Part of this is the reason why we had a special guest speaker join us last Friday here at Headquarters. You may be familiar with Don Hobbs, he is the co-founder of MAPS Business Training, which focuses on success through business models and systems. Along with many other accomplishments, Don is also the 1986 co-founder of Hobbs/Herder Advertising, which is a $20+ million powerhouse in the real estate marketing and training space.

“Success is getting what you want.”

 

We all have the same 1,440 minutes in a day, some just spend them a lot more efficiently. We learned that due to us having the most energy at the beginning of the day, that this is when we should focus the most on our “One Thing.” But what is my “One Thing”? I think this is the biggest question that most of my fellow employees walked away from the talk with. Another question that I have been plagued with recently is to try to discover what I actually want for my future. The BOLD laws laid out by Don is a great stepping stone system get us all to the same place in order to plan our futures and set our goals.

“Change how you look at things and the things you look at change.”

 

When discussing the items covered with my significant other the night after, we argued over the “Lies” that Don busted for us. As a self-labeled EXCELLENT Multi-tasker, I still find it quite difficult to believe that multitasking is a figment. Essentially, Hobbs allowed that it order to multitask, we are training our brains to de-focus. We all engaged in an activity where we wrote down 1-10, then wrote down a-j, and then attempted to write down 1, a, 2, b, 3, c….While looking up and making eye contact with out partner after each alphabet letter. Needless to say, we were much slower at the tasks at hand when it required us to rewire our brains to put letters and numbers together rather than separate.

“Money is not a cause, it is an effect”

 

I love the quote above because it brings home everything that BrandCo teaches its’ employees. Do what you love and everything else falls into place over time. The issue with most of modern society is that we are working in order to make money, not doing what we love and just happening to make a living at it. This is something that has resonated with me since starting here and being first given the book The Go-Giver. If you haven’t had the pleasure to read this book by Bob Burg and John David Mann, I definitely recommend that you make it a mission. By giving, you gain more, essentially. Just as similar as working for your cause, your going to gain success.

The end of the talk brought up the information that the team asked for at the end of our company-wide meeting earlier this morning: time management. To begin, we were asked to explore what our GPS would be.

G – Goal    P – Priority     S – Strategy

 

What do you want to accomplish? What do you need to do to make that goal happen? And a strategy to make it all come together. Once you have your GPS set, then your next plan of action would be to create your 4-1-1, which then leads to time-blocking. Time blocking was one of the largest take-aways for managing our time at work to accomplish the most in the least amount of time.

I will definitely have to say that the talk was enlightening and motiving for the whole team. I, personally, came back to my desk and began planning out my day thanks to the power of post-it notes. However, defining my goals and my “one thing” by the end of this year, will be my main mission moving forward.

Here’s what our team had to say about The ONE Thing:

James Estebanez “That presentation was amazing! How planning can influence the outcome so much. Aligning actions with your goals and what you want to achieve.”

Amie Sanders “I’m feeling the same way…sooooo good! I took away so much from that. Ready to start time blocking and setting goals!”